I will stick with one value for this explanation. Take the value of individualism. It's a prevalent value in American society. Why it is valued could be argued a lot of different ways, but it can't be argued that it isn't important to Americans. It has been important for a long time too. For example, the first ten amendments to the Constitution are all geared toward giving and protecting the rights of individuals.
Plenty of modern day advertisements further deepen that value set. Sprite tells you to "obey your thirst." Burger King says to "have it your way." Corona tells consumers to "find your beach." The emphasis is on an individual person doing and pursuing what is right for him/her and not what is good for the group whole. That's precisely why you can so frequently hear people say things like, "well that's okay for you, but I'm going to do/choose this for me." By having individualism as a deeply seated value, it causes people to think of themselves first and others later.
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